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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
11-09-2012, 11:08
Post: #1
B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
[Image: marketing-goals-and-challenges.png]

As Q3 draws to a close, B2B marketers are already thinking ahead to 2013, strategizing about what’s worked thus far in 2012—and what hasn’t. To address the marketing trends, challenges, and expenditures specific to the engineering, technical, manufacturing, and industrial communities, marketers now have access to the “Trends in Industrial Marketing 2012” report from GlobalSpec.

The research report provides results and analysis from a Q1 2012 survey of 317 respondents, 86 percent of whom hold management and/or C-Suite positions in marketing or sales, and offers recommendations on how this research may impact plans for your manufacturing clients’ marketing efforts.

KoMarketing Associates was appreciative when GlobalSpec sent us a complimentary copy of the report for review. To help you determine whether your clients are striking the right balance between digital and traditional media programs, in addition to reaching their overall marketing goals, we have put together a comprehensive guide to the report findings. We hope you will use these highlights to help shape your marketing strategies for the year to come.

For the full article, click here
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